Managerial Economics: Theory, Applications, and Cases, by Allen, W. Bruce
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- ISBN: 9780393124491 | 0393124495
- Cover: Textbook Paperback
- Copyright: 9/17/2012
Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by managers and includes over 50 new case studies on events from 2010 to 2012 that prepare students for today's changing economy.