Managing Customer Value Essentials of Product

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

Bill Dodds is Professor of Marketing at Fort Lewis College School of Business.

Preface	v
Chapter 1 The Value Package: The Product Quality, Customer Service, and Price Link	1	(24)
Chapter 2 Product and Service Quality	25	(22)
Chapter 3 Customer Service	47	(22)
Chapter 4 Price	69	(36)
Chapter 5 Cost Factors for Value Decisions	105	(26)
Chapter 6 Demand Factors for Value Decisions: An Economic Perspective	131	(18)
Chapter 7 Demand Factors for Value Decisions: A Consumer Behavioral Perspective	149	(22)
Chapter 8 Competition Factors for Value Decisions	171	(22)
Chapter 9 Value Strategies	193	(30)
Chapter 10 Making Profitable Value Decisions	223	(10)
Appendix Cases and Critical Incidents in Managing Customer Value	233	(114)
About the Author	347

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Managing Customer Value Essentials of Product Quality, Customer Service, and Price Decisions

Summary

Author Biography

Table of Contents

Supplemental Materials