Managing Quality Cultural Tourism

Managing Quality Cultural Tourismis an authoritative look at how to manage cultural tourist sites to best meet the needs of the vistors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume provides invaluable background to cultural tourism and then focuses on some of the important issues involved with the managing of a heritage site--education, entertainment and preservation, and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site.