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Summary

Discusses the creation and diffusion of contemporary urban legends and explores their recurring themes of money, sex, and popular anxieties

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Introduction: Toward a Framework for Contemporary Legends	p. 1
Sexual Fantasies
Evaluating Psychoanalytic Folklore: Are Freudians Ever Right?	p. 45
The Promiscuous Cheerleader: An Adolescent Male Legend	p. 59
Welcome to the World of AIDS: Fantasies of Female Revenge	p. 69
Dangerous Products
Cokelore and Coke Law: Urban Belief Tales and the Problem of Multiple Origins	p. 79
Folklore Diffusion Through Interactive Social Networks: Conduits in a Preadolescent Community	p. 86
The Kentucky Fried Rat: Legends and Modern Society	p. 120
Dangerous Capitalism
The Goliath Effect: Corporate Dominance and Mercantile Legends	p. 141
Mercantile Legends and the World Economy: Dangerous Imports from the Third World	p. 164
Among Those Dark Satanic Mills: Rumors of Kooks, Cults, and Corporations	p. 174
Corporate Redemption
Redemption Rumors: Mercantile Legends and Corporate Beneficence	p. 189
Redemption Rumors and the Power of Ostension	p. 205
Index	p. 209
Table of Contents provided by Blackwell. All Rights Reserved.