Market Research and Analysis

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Market Research and Analysis by Brown, Lyndon O., Ph.d., 9781434473356
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  • ISBN: 9781434473356 | 143447335X
  • Cover: Paperback
  • Copyright: 5/30/2008

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An introduction to the scientific method as applies to market research and analysis. Dr. Lyndon O. Brown was Professor of Marketing and Advertising, Northwestern University; and Vice-President in charge of Research, Foote, Cone Belding.
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