Market Segmentation : How to Do It, How to Profit from It

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Market Segmentation : How to Do It, How to Profit from It by McDonald, Malcolm; Dunbar, Ian, 9781906884185
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  • ISBN: 9781906884185 | 1906884188
  • Cover: Paperback
  • Copyright: 6/29/2010

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The 4th Edition of the highly influential Market Segmentation: How to do it, how to profit from it is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong.
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