Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

The present volume of essays examines the extent to which the end of marketing is near. The contributors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the 21st century. They conclude that although marketing seems likely to survive its present "crisis", some new beginnings are needed to meet the chalenges of the next millennium. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous.