Marketing Channels, by Rosenbloom,Bert
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- ISBN: 9780324316988 | 0324316984
- Cover: Hardcover
- Copyright: 11/9/2011
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.