Marketing and Client Relations for Interior

This book is focused on marketing and promoting an interior design practice. Client relations tips are described, as well as the process and importance of branding an interior design practice.

Mary V. Knackstedt, FASID, FIIDA, is president and founder of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York. She is an interior designer, furnituredesigner, consultant, and lecturer, and has taught interior design business practices at Harvard's Graduate School of Design for more than ten years. Knackstedt heads the Designers' Business Forum, a program dedicated to raising the level of interior design firms.

ALSO BY Mary V. Knackstedt, Published by Wiley:

The Interior Design Business Handbook: A Complete Guide to Profitability, Fourth Edition

Preface
Acknowledgments
Effective Marketing Strategies
Positioning Your Firm
The Marketing Plan
Objectives
Company Profile/Internal
The Marketplace
Current Issues Influencing Our Market
Market Research
Targeting the Right Clients
Partnering with technology
Techniques That Develop and Nurture Relationships
Who Will Lead?
Preparing Marketing Materials
Becoming a Major Force in Interior Design
Selling as Communication
An Introduction to Selling
The Client Comes First
Rapport
Organization
The Art of the Interview
Your Brand
Preselling
The Presentation
Qualifying the Client
Defining a Project
Customer Service
How to Handle Complaints
Contracts and Letters of Agreement
Charging for Your Services
The Installation
Learning
Suggested Reading List
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Marketing and Client Relations for Interior Designers

Summary

Author Biography

Table of Contents

Supplemental Materials