Marketing Concepts and Strategies Study Guide, by Pride, William
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780618192458 | 061819245X
- Cover: Paperback
- Copyright: 3/28/2002
This guide reinforces chapter material with chapter outlines, matching exercises, true/false statements, multiple-choice questions, and a mini-case. Also, the guide features questions different from those on the Real Deal UpGrade CD-ROM and the textbook web site.