FREE SHIPPING

on all orders of $59 or more

$5 OFF your purchase of $75 or more!
Use coupon code FRIDAY in checkout.

Marketing Discourse: A Critical Perspective

, by ;
Marketing Discourse: A Critical Perspective by SkslTn; Per, 9780415416696
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780415416696 | 0415416698
  • Cover: Hardcover
  • Copyright: 2/14/2008
  • Buy New Book

    Usually Ships in 3-5 Business Days

    $149.94
  • eBook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $69.54
An important contribution to the growing literature on critical marketing, this book helps readers to connect the previously disconnected intellectual approaches to marketing. The authors provide a critical reading of marketing discourse ? from its first formulations in the beginning of the twentieth century, via its maturity in the marketing management era, to its present formulation in the service management literature. Using original analysis, this provocative (re-)writing of the history of marketing, is an invaluable tool for those researching, teaching and studying in the areas of marketing theory, history of marketing and marketing and culture.

You might also enjoy...



Please wait while the item is added to your bag...