Marketing Due Diligence : Reconnecting Strategy to Share Price

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Marketing Due Diligence : Reconnecting Strategy to Share Price by McDonald, Malcolm; Ward, Keith, 9780080459424
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  • ISBN: 9780080459424 | 0080459420
  • Cover:
  • Copyright: 11/1/2005

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The book all CEOs, Marketing, and Finance directors must read - the first marketing text to clearly demonstrate the shareholder value of business and marketing plans
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