Marketing Engineering

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Marketing Engineering by Lilien, Gary L.; Rangaswamy, Arvind, 9781412022521
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  • ISBN: 9781412022521 | 1412022525
  • Cover: Paperback
  • Copyright: 4/30/2004

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This book and software aim to train business students to translate concepts into context specific operational decisions and actions using analytical, quantitive, and computer modeling techniques.
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