Marketing Essentials, Student Edition

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Marketing Essentials, Student Edition by McGraw-Hill Education, 9780078769047
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  • ISBN: 9780078769047 | 0078769043
  • Cover: Hardcover
  • Copyright: 1/24/2008

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GlencoeMarketing Essentialsis the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned.Marketing Essentialsalso provides teachers with all the support materials they need.
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