Marketing Green Building Services : Strategies for Success

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. With a sound grounding in contemporary marketing theory and practice, the book takes hard-to-find information and assists decision-makers in crafting competitive strategies that build on their firm?s strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important markets for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. * Understand the fast growing market for green buildings * Position your firm for success in the market place * Learn how to respond to best meet your clients' needs