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Marketing : A Guide to the Fundamentals

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Marketing : A Guide to the Fundamentals by Forsyth, Patrick, 9781576603291
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  • ISBN: 9781576603291 | 1576603296
  • Cover: Paperback
  • Copyright: 9/9/2009
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The late great Peter Drucker defined marketing as "looking at the business through the customers' eyes." Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: - The marketing mix - Pricing policy - Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.

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