Marketing : A Guide to the Fundamentals, by Forsyth, Patrick
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- ISBN: 9781576603291 | 1576603296
- Cover: Paperback
- Copyright: 9/9/2009
The late great Peter Drucker defined marketing as "looking at the business through the customers' eyes." Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: - The marketing mix - Pricing policy - Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.