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Marketing in the Hospitality Industry with Answer Sheet (AHLEI)

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Marketing in the Hospitality Industry with Answer Sheet (AHLEI) by Nykiel, Ronald A., Ph.D., CHA, CHE; American Hotel & Lodging Association, 9780133118391
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780133118391 | 0133118398
  • Cover: Paperback
  • Copyright: 5/30/2012
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Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRYprovides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.

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