FREE SHIPPING

on all orders of $79 or more

10% OFF your purchase of $125 or more!
Use coupon code WEDNESDAY in checkout.

Marketing for Hospitality and Tourism

, by ; ; ;
Marketing for Hospitality and Tourism by Kotler, Philip T.; Bowen, John T.; Makens, James, Ph.D.; Baloglu, Seyhmus, 9780134151922
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780134151922 | 0134151925
  • Cover: Hardcover
  • Copyright: 4/1/2016
  • Rent Textbook

    (Recommended)

    $67.40
     
    Term
    Due
    Price
  • Buy Used Textbook

    In Stock Usually Ships in 24 Hours.

    $119.92
  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

    $172.04
  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $128.39

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

 

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

You might also enjoy...



Please wait while the item is added to your bag...