Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780132744034 | 0132744031
- Cover: Paperback
- Copyright: 1/11/2012
This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introductionshows readers how customer valuecreating it and capturing itdrives every effective marketing strategy.