Marketing Literature The Making of

This is an important study of the publishing of contemporary writing in Britain. now available in paperback for the first time. It analyzes the changing social, economic and cultural environment of the publishing industry in the 1990s-2000s, and investigates its impact on genre, authorship and reading.

CLAIRE SQUIRES is Senior Lecturer in Publishing at the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK, and Programme Leader for the MAs in Publishing. Her previous books include Philip Pullman, Master Storyteller: A Guide to the Worlds of His Dark Materials (2006). She previously worked at Hodder Headline publishers.

Preface	p. vii
Introduction	p. 1
Marketing Literature: Contexts and Theory
Publishing Contexts and Market Conditions	p. 19
Literature and Marketing	p. 40
Genre in the Marketplace	p. 70
Publishing Histories
Icons and Phenomenons	p. 105
Marketing Stories	p. 119
Crossovers	p. 147
Conclusion: Writing Beyond Marketing	p. 176
	p. 184
Notes	p. 187
Bibliography	p. 215
Index	p. 232
Table of Contents provided by Ingram. All Rights Reserved.

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Marketing Literature The Making of Contemporary Writing in Britain

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Table of Contents

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