Marketing Literature The Making of Contemporary Writing in Britain

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Summary

This book examines the conditions of, contexts for, and some key instances of the publishing of contemporary writing in Britain.

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Preface	p. vii
Introduction	p. 1
Marketing Literature: Contexts and Theory
Publishing Contexts and Market Conditions	p. 19
Literature and Marketing	p. 40
Genre in the Marketplace	p. 70
Publishing Histories
Icons and Phenomenons	p. 105
Marketing Stories	p. 119
Crossovers	p. 147
Conclusion: Writing Beyond Marketing	p. 176
	p. 184
Nates	p. 187
Bibliography	p. 215
Index	p. 232
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