FREE SHIPPING

on all orders of $59 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

Marketing Management

, by
Marketing Management by WINER, 9780136074892
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780136074892 | 0136074898
  • Cover: Hardcover
  • Copyright: 1/1/2011
  • Rent Textbook

    (Recommended)

    $245.05
     
    Term
    Due
    Price
  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

    $283.68
  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $333.12
Marketing Managementreflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. Marketing and the Job of the Marketing Manager; A Strategic Marketing Framework; Marketing Research; Analyzing Consumer Behavior; Organizational Buying Behavior; Market Structure and Competitor Analysis; Product Decisions; New Product Development; Pricing; Communications and Advertising Strategy; Sales Promotion; Channels of Distribution; Direct Channels of Distribution: Personal Selling and Direct Marketing; Customer Relationship Management; Special Topic: Strategies for Service Markets For marketing professionals, product and brand managers.

You might also enjoy...



Please wait while the item is added to your bag...