on all orders of $79 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

Marketing Management and Communications in the Public Sector

, by ;
Marketing Management and Communications in the Public Sector by Pasquier; Martial, 9780415448987
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780415448987 | 0415448980
  • Cover: Nonspecific Binding
  • Copyright: 2/10/2012
  • Buy New Book

    Usually Ships in 3-5 Business Days

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilising an exclusive and decisive public sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sectoris a key read for all students, practitioners and scholars working or studying in this field.

You might also enjoy...

Please wait while the item is added to your bag...