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Marketing Management by Nordheilm, Christie L.; Dapena-Baron, Marta, 9781118014554
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  • ISBN: 9781118014554 | 1118014553
  • Cover: Paperback
  • Copyright: 1/7/2014
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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

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