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Marketing and Managing Tourism Destinations

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Marketing and Managing Tourism Destinations by Morrison; Alastair, 9780415672504
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780415672504 | 0415672503
  • Cover: Nonspecific Binding
  • Copyright: 4/19/2013
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Marketing and Managing Tourism Destinationsis a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. In doing so it provide students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful. The book is organized in a systematic and integrated way , introducing students to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation. It closes with a section on major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations. The book further proposed a unique systematic model to manage and market destinations which will provide a unique contribution to this area. Core concepts are supported with well integrated international case studies and interviews with destination managers to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. Written by a leading academic in this field, this book will be an invaluable resource for all those studying Destination Marketing and Management as part of Tourism, Events, Hospitality and Sport degree programmes.

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