Marketing Modernity

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ISBN: 9780859898010 | 0859898016
Cover: Hardcover
Copyright: 1/15/2010

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In this innovative study of early film exhibition, Joe Kember reveals a rich and diversifying landscape of popular entertainments in the mid-to-late nineteenth and early twentieth centuries.Marketing Modernitycalls for a reconsideration of the relationship between early film and industrial modernity, highlighting the role of the showman during that period, and revealing how modern entertainments stitched their commercial imperatives into the everyday lives of their audiences by marketing existing, comfortable modes of performance and personality.

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List of Illustrations	p. vi
Acknowledgements	p. vii
Introduction	p. 1
Performing Intimacy: An Institutional Account of Early Film	p. 13
Debating Modernity	p. 15
Space, Time, and the Problem of Empathy	p. 22
An Institutional Account of Early Film	p. 29
Film Personae: Presence, Performance, and Personality	p. 40
Expertise and Trust: Popular Lecturing Traditions and Early Film	p. 44
Spectacular Entertainments and the Development of the Illustrated Lecture	p. 46
Lantern Lectures and Lantern Culture	p. 60
Lecturing Traditions in the Early Film Show	p. 68
Knowing Better: Traditions of Showmanship and Early Film	p. 84
Anecdote and Institution	p. 89
The Business of Showmanship	p. 95
Showmen and the Cinematograph	p. 112
'Oh, there's our Mary!' Performance On-screen	p. 129
Early Genres and Other Distinctions	p. 132
Performing Presence: Strategies of Self-Presentation in Selected Early Genres	p. 135
Dramatic Characterisation and Performance Styles in Early Fiction Films	p. 149
Representation of the Face in Early British Film	p. 159
Otherness, Objectification-and Empathy	p. 168
Conjurors, Adventurers, and Other Authors	p. 173
Conjurors and the Definition of Film Fiction	p. 179
Keeping it Real: The Camera Operator as Adventurer	p. 189
Telling Tales, Owning Films	p. 202
Conclusion: Early Institutional Cinemas	p. 211
Notes	p. 215
Bibliography	p. 256
Index	p. 290
List of Illustrations
Cartoon depicting mutoscope use; The Showman (1 March, 1901), p. 144	p. 104
The Showman's perspective on safety regulations; The Showman (8 March 1901), p. 159	p. 117
Advertisement for Warwick Trading Company; the Showman (6 December 1901), p. 4	p. 125
Advertisement for Walter Gibbons' films of the funeral of Queen Victoria; The Showman (15 February 1901), p. 4	p. 138
Four slides from lantern sequence, 'Sarah's Christmas Pudding' (courtesy of the Bill Douglas Centre for the History of Cinema and Popular Culture, Exeter)	p. 152-3
Images from Burton Holmes Travelogue, 'Into Morocco', in Burton Holmes, The Burton Holmes Lectures, 10 vols (Battle Creek, Michigan: The Little Preston Company, 1901), I, pp. 174,183	p. 194
Table of Contents provided by Ingram. All Rights Reserved.

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Marketing Modernity

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