Marketing, Morality and the Natural Environment

Crane offers a new look a new look at marketing, and in particular the move to establish ostensibly "green" marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understanding of the green marketing activities and processes that take place in their organizations.

Andrew Crane is Lecturer in Marketing & Strategy at Cardiff Business School.