The Marketing Planning Coach

Some books just tell you what to do, but Teach Yourself Coach books accompany you every step of the way with their engaging and interactive Workbook Method.

By the end of this book you will have a marketing plan ready to implement and track because you will have learned all there is to know about:

• Setting your goals
• Understanding your customers
• Exploring the competitive environment
• Generating innovative ideas
• Setting up systems to track your success