The Marketing Plan Handbook
, by Chernev, AlexanderNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781936572021 | 1936572028
- Cover: Paperback
- Copyright: 9/1/2011
Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results.