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Marketing Plan Handbook

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Marketing Plan Handbook by Wood, Marian Burk, 9780133078350
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  • ISBN: 9780133078350 | 0133078353
  • Cover: Paperback
  • Copyright: 12/21/2012
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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbookis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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