Marketing Plan Handbook, by Wood, Marian Burk
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780133078350 | 0133078353
- Cover: Paperback
- Copyright: 12/21/2012
Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbookis the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.