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Marketing Research An Applied Orientation

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Marketing Research An Applied Orientation by Malhotra, Naresh K., 9780134734842
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780134734842 | 013473484X
  • Cover: Hardcover
  • Copyright: 1/3/2018
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For undergraduate and graduate courses in marketing research.


An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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