Marketing Your Small Business For Dummies

Owning and running a small business is appealing to many people, but they often fail because they don't know how to promote their products and services effectively. It's not about having a huge marketing budget or large staff -- instead, you need to pinpoint your target market and use the most appropriate marketing tools for your needs. Marketing Your Small Business For Dummies, Australian and New Zealand edition, is packed with great ideas for attracting and keeping customers, whether it's by a tried-and-true method or one of the new social networking crazes sweeping the world. If you're a small business owner, you need this book!

Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.

Introduction
Entering the World of Marketing
Understanding the Marketing Process
Putting Customers First
Being Mindful of Market Forces
Failing to Plan is Planning to Fail
Investing In Your Brand
Brand Basics
Creating Your Visual Brand Identity
Brand You
Creating a Grand Brand Experience
Getting Your Business in the Media
Mastering the Basics of Advertising
Developing Your Advertising Plan
Getting the Message Out
Mastering the Basics of Publicity
Planning for Publicity Success
Relationship Marketing
Introducing Relationship Marketing
Putting Relationship Marketing to Work
Marketing Online
Discovering e-Marketing
Developing a Great Website
Driving Traffi c to Your Website
The Part of Tens
Ten Hypothetical Answers to the Customer Value Proposition Model
Ten (or So) Marketing Do's and Don'ts
Ten Nifty Marketing Ideas That Won't Bankrupt You
Appendixes
Marketing Plan Template
Marketing Budget Template
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Marketing Your Small Business For Dummies

Summary

Author Biography

Table of Contents

Supplemental Materials