Mass Media 96/97
, by Gorham, JoanNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780697316110 | 0697316114
- Cover: Paperback
- Copyright: 3/1/1996
To the Reader | iv | ||||
Topic Guide | 2 | (2) | |||
Unit 1 Living with Media Eight selections discuss the impact of mass media on daily living and on society. | |||||
Overview | 4 | (2) | |||
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6 | (6) | |||
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12 | (7) | |||
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19 | (4) | |||
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23 | (10) | |||
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33 | (9) | |||
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42 | (6) | |||
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48 | (4) | |||
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52 | (6) | |||
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Overview | 56 | (2) | |||
Unit 2 Information and Influence Eight articles provide critical perspectives on mass media as a source of news and information. | |||||
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58 | (4) | |||
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62 | (2) | |||
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64 | (3) | |||
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67 | (6) | |||
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73 | (6) | |||
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79 | (5) | |||
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84 | (6) | |||
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90 | (6) | |||
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Unit 3 Defining the Rules Eight selections explore how presenting newsworthy information can be complicated by considerations of what is ethically right and wrong. | |||||
Overview | 94 | (2) | |||
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96 | (4) | |||
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100 | (5) | |||
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105 | (5) | |||
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110 | (2) | |||
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112 | (7) | |||
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119 | (2) | |||
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121 | (3) | |||
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124 | (6) | |||
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Unit 4 The Power of Images Four articles explore the power of visual images and raise questions of their effects--from engendering emotional responses to reinventing reality. | |||||
Overview | 128 | (2) | |||
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130 | (12) | |||
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142 | (6) | |||
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148 | (3) | |||
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151 | (3) | |||
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Unit 5 A Word from Our Sponsor Six selections explore relationships among advertising, media content, and popular culture. | |||||
Overview | 152 | (2) | |||
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154 | (3) | |||
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157 | (9) | |||
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166 | (9) | |||
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175 | (2) | |||
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177 | (5) | |||
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182 | (6) | |||
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Unit 6 The State of the Nation Five articles examine how mass media have influenced the way American political leaders are elected and how they govern. | |||||
Overview | 186 | (2) | |||
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188 | (5) | |||
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193 | (7) | |||
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200 | (2) | |||
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202 | (3) | |||
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205 | (7) | |||
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Unit 7 The Shape of Things to Come Six selections explore new media technologies and the changing landscape of mass media forms, consumption, and regulation. | |||||
Overview | 210 | (2) | |||
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212 | (6) | |||
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218 | (3) | |||
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221 | (4) | |||
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225 | (3) | |||
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228 | (5) | |||
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233 | (8) | |||
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Index | 241 | (3) | |||
Article Review Form | 244 | (1) | |||
Article Rating Form | 245 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.