Mass Media Research

, by ;
Mass Media Research by Wimmer, Roger; Dominick, Joseph, 9781133307334
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781133307334 | 1133307337
  • Cover: Paperback
  • Copyright: 1/1/2013

  • Rent

    (Recommended)

    $38.78
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

  • Buy Used

    In Stock Usually Ships in 24 Hours.

    $168.96

  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $247.24

  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $50.99

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button