Mastering Strategy Insights from the World's

Up-to-the-minute examples of market-leading companiesshy;shy;and strategistsshy;shy;in actionStrategy that is both creative and pragmatic is today's number one competitive edge. It has been the driving force behind the success of firms, such as McDonald's and Microsoft, and executives like Sam Walton and Jack Welch.Mastering Strategyexamines best practices and examples from these and other companies, CEOs, and academics, and details how executives can benchmark them to overcome new questions and problems in today's harder-faster-smarter world.From achieving market leadership to managing change, today's business leaders must not only stay atop the latest trends, but also understand and improve the core issues that drive their organizations. By distilling scores of resources into one powerful volume, authors Jeffrey Rigsby and Guy Greco have produced a guidebook for creating new and exciting corporate strategy. Examples include: Strategies of corporations such as Nike and Proctor & Gamble Insights of CEOs from Bill Hewlett to Ray Kroc Wisdom of thought leaders from Warren Bennis to Robert Kaplan

Jeffrey A. Rigsby is co-founder, CEO, and president of business knowledge consultancy Virtual CEO, Inc. An executive advisor to the Creative Technology Degreed Program at the University of California, Irvine, he has been featured in Investor's Business Daily, eCompany, and other local and national publications.

Guy Greco is co-founder and executive vice president of Virtual CEO and has more than two decades of experience in organizational effectiveness. He is a frequent speaker for Fortune 500 companies as well as the Department of Defense, and has consulted with a number of global of organizations focusing on organizational development.

Preface	p. v
Introduction	p. ix
Organization Strategy	p. 1
Mission, Vision, and Competitive Advantage--Harley-Davidson and Wal-Mart--Keeping the Tradition Alive!	p. 5
Focused Purpose	p. 6
The Future Perspective	p. 13
Strategic (Competitive) Advantage	p. 18
The External Assessment--Inside Looking Out	p. 27
Industry, Market, and Competitive Analysis	p. 29
Profiling Your Target Customers	p. 35
Environmental Assessment	p. 40
Key Success Factors	p. 43
The Internal Assessment--Dell, Microsoft, Nike, and the Four Seasons Hotels and Resorts	p. 52
Finance	p. 56
Research and Development--A Peek at Microsoft	p. 67
Production	p. 75
Marketing: Nike--It's All About Brand!	p. 83
Sales Effectiveness	p. 97
Customer Service--Four Seasons Experience, "Staying Ahead of the Rest"	p. 104
Execution and Action Plans--The Army Corps of Engineers, The Huntington District--Leaving Nothing to Chance	p. 113
Vital Direction	p. 116
Resource Alignment	p. 118
Organization Accountabilities	p. 121
Measurement	p. 123
Organization Design	p. 131
Basic Structure	p. 135
Structure Criteria: Form Follows Function	p. 137
Structure Evolution	p. 145
Identifying and Leveraging Core Competence	p. 151
Understanding Core Competencies	p. 152
Identifying Core Competencies	p. 153
Applying Core Competencies	p. 160
Leveraging Core Competencies	p. 162
Information, Systems, and Technology	p. 167
Organization Communication	p. 169
Targeted Information	p. 176
Enterprising Systems	p. 180
Applied Technology--The FedEx Way	p. 183
Organization Efficiency	p. 191
Balanced Direction and Oversight	p. 194
Synthesized Roles and Responsibilities	p. 199
Managed Outsourced and Strategic Alliances	p. 204
Organization Culture	p. 211
Values and Beliefs	p. 215
Values Integration	p. 218
Values Credibility	p. 226
Leadership	p. 232
Management Modeling	p. 237
Strategic/Tactical Balance	p. 240
Empowerment	p. 247
Developmental Coaching	p. 257
Building Effective Teams	p. 265
Human Resources Systems	p. 276
Selective Recruitment	p. 279
Employee Orientation	p. 287
Continuous Learning	p. 291
Performance Management	p. 301
Reward Systems	p. 309
Organization Character	p. 314
Informal Communications	p. 318
Organization Feedback	p. 321
Adaptability to Change	p. 327
Endnotes	p. 337
Index	p. 351
Table of Contents provided by Syndetics. All Rights Reserved.

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Mastering Strategy Insights from the World's Greatest Leaders and Thinkers

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