Maverick Marketing

Maverick Marketing is a publishing book for the serious writer and marketer. The first in Lisa Messenger's exciting new Publishing for Passion and Profit series, Maverick Marketing is bursting at the binding with creative and unconventional suggestions about how to get your book out there and selling en-masse. This is the essential handbook for a new breed of self-publishers, keen to circumvent tired channels of distribution and forge their own creative path to distribution success. For these writers-come-marketers, this resource rich book will offer invaluable insight into the latest in book marketing and highlight the plethora of options available to those savvy enough to exploit them.

Lisa Messenger is Managing Director of Messenger Marketing and Messenger Publishing and has worked globally in events, sponsorship, marketing, PR and publishing.She has authored and co-authored 12 books and developed a unique publishing model which has blown the Australian market sky high. This success led to her being named a finalist in the both the 2005 and 2006 Telstra Business Woman of the Year Awards as well as being named finalist for the Champion of Champions Award in both 2007 and 2008. Lisa was also a finalist in the My Business Awards for fastest growing business and in 2008 she was named Entrepreneur of the Year by think tank movement Thought Leaders.Messenger Publishing has released 70 books for companies and individuals in 2007 and 2008. Lisa writes extensively for a number of magazines, has been a judge for the Australian Business and Specialist Publishers' national Bell Awards, sponsors the award for best marketing plan annually for the NSW Writers Centre in Australia, has sat on the board of the Australian Businesswomen's Network and chaired the 2006 International Women's Day for them in Australia. In 2006 she was also honoured as a national entrepreneur in Daring to Dream published by the Rural Women's Network and Women Entrepreneurs published by the National Department for Women and in Secrets of Entrepreneurs Under Forty Exposed by Dale Beaumont.Lisa's passion is to challenge individuals and corporations to change the way they think, take them out of their comfort zone and prove that there is more than one way to do anything. She encourages entrepreneurial spirit, creativity and innovation. She is now using her unique marketing talents and innovative approach with entrepreneurs, intrapreneurs and across the globe. She plans to spend a good deal of her time in the US in 2009 promoting both her unique model and books.