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- ISBN: 9781571672605 | 1571672605
- Cover: Paperback
- Copyright: 7/1/1999
Finding ways to measure performance is important and will continue to be important in the effective management and marketing of tourism. This book brings together an array of procedures developed around the world that can be used to address performance measurement. The text will be an invaluable reference for the tourism professional and a solid teaching resource for both graduate and undergraduate tourism students.