Media Convergence: The three degrees of network, mass and interpersonal communication
, by Jensen; Klaus BruhnNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415482042 | 0415482046
- Cover: Nonspecific Binding
- Copyright: 2/22/2010
The development of digital media presents a unique opportunity to reconsider what communication is, and what individuals, groups, and societies might hope to accomplish through new as well as old media. At a time when digital media still provoke both utopian and dystopian views of their likely consequences, Klaus Bruhn Jensen places these 'new' media in a comparative perspective together with 'old' mass media and face-to-face communication, restating the two classic questions of media studies: what do media do to people, and what do people do with media?ããMedia Convergence makes a distinction between three general types of media: the human body enabling communication in the flesh; the technically reproduced means of mass communication; and the digital technologies facilitating interaction one-to-one, one-to-many, as well as many-to-many.Features include:case studies, including mobile phones in everyday life, the Muhammad cartoons controversy and climate change as a global challenge for human communication and political actiondiagrams, figures, and tables summarizing key concepts beyond standard 'models of communication'systematic cross-referencing. Major terms are highlighted and cross-referenced throughout, with key concepts defined in margin notes.