Media Impact An Introduction to Mass Media

(Thomson Learning) Contents include how the new communications network will function, five challenges for the new network, making newspapers profitable, reaching new readers, creating a mass market, and more. Previous edition not cited. Softcover. DLC: Mass media.

You in the Digital Age

1

(34)

Newspapers

35

(26)

Magazines

61

(20)

Books

81

(20)

Radio

101

(26)

Recordings

127

(20)

Television

147

(30)

Movies

177

(26)

Digital Media and the Web

203

(24)

Advertising

227

(20)

Public Relations

247

(20)

Mass Media and Social Issues

267

(24)

Media Ownership and Press Performance

291

(18)

Law and Regulation

309

(36)

Ethics

345

(20)

A Global Media Marketplace

365

(48)

Student Resource Guide

Glossary of Media Terms

391

(3)

Media Research Directory

394

(10)

Notes

404

(9)

Index

413

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Media Impact An Introduction to Mass Media (with InfoTrac)

Summary

Table of Contents

Supplemental Materials