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Media semiotics An introduction

, by Bignell, Jonathan

Media semiotics An introduction by Bignell, Jonathan, 9780719062056

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

ISBN: 9780719062056 | 0719062055
Cover: Paperback
Copyright: 4/4/2002

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Summary

Author Biography

Table of Contents

Supplemental Materials

Media Semioticsis a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brotherand Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'realityTV', digital interactive television, and mobile phone text messaging.

List of illustrations

xi

Preface and acknowledgements

xiii

Introduction

1

(4)

Signs and myths

5

(23)

The semiotic Point of View

5

(3)

Sign Systems

8

(3)

Components of the Sign

11

(2)

Sequences of Linguistic Signs

13

(1)

Visual Signs

14

(2)

Connotation and Myth

16

(1)

Mythologies of Wrestling

17

(3)

Myth and Social Meanings

20

(4)

Myth and Ideology

24

(2)

Sources and Further Reading

26

(1)

Suggestions for Further Work

27

(1)

Advertisements

28

(27)

Introduction

28

(1)

The Advertising Business

29

(1)

Analysing Advertising

30

(2)

The Semiotic Critique of Ads

32

(2)

Ideology in Ads

34

(2)

The Ideology of Ads

36

(1)

Problems in the Ideological Analysis of Ads

37

(2)

Volkswagen Golf Estate

39

(4)

The VW Golf Estate Ad's Contexts and Readers

43

(3)

Wonderbra

46

(4)

The Wonderbra Ad's Contexts and Readers

50

(2)

Sources and Further Reading

52

(1)

Suggestions for Further Work

53

(2)

Magazines

55

(24)

Introduction

55

(1)

The Magazine Business

56

(3)

Myths of Gender Identity

59

(4)

The Reading Subject

63

(3)

Address and Identity

66

(5)

Masculine and Feminine `Worlds'

71

(4)

The Limits of the Imaginary

75

(2)

Sources and Further Reading

77

(1)

Suggestions for Further Work

78

(1)

Newspapers

79

(26)

Introduction

79

(1)

The Newspaper Business

80

(2)

News Value

82

(6)

News Discourse

88

(4)

Headlines and Graphics

92

(2)

Photographs in the News

94

(5)

Newspaper Readers

99

(4)

Sources and Further Reading

103

(1)

Suggestions for Further Work

104

(1)

Television news

105

(26)

Introduction

105

(1)

News in the Television Schedule

106

(4)

Defining Television News

110

(2)

Mythic Meanings in Television News

112

(4)

The Structure of Television News

116

(5)

Myth and Ideology in Television News

121

(3)

Making Sense of Television News

124

(2)

Global News

126

(3)

Sources and Further Reading

129

(1)

Suggestions for Further Work

129

(2)

Television realisms

131

(24)

Introduction

131

(2)

Contexts of Non-Fiction Television

133

(3)

Codes of Television Realism

136

(3)

Television and Society

139

(5)

Dramatising the Real

144

(4)

Viewer Involvement

148

(5)

Sources and Further Reading

153

(1)

Suggestions for Further Work

153

(2)

Television fictions

155

(24)

Introduction

155

(1)

Audiences for Television Fiction

156

(2)

Codes of Television Fiction

158

(3)

Fiction and Ideology

161

(7)

Postmodernism and Television

168

(4)

Television Audiences

172

(5)

Sources and Further Reading

177

(1)

Suggestions for Further Work

177

(2)

Cinema

179

(28)

Introduction

179

(1)

The Film Business

180

(3)

Cinema Spectatorship

183

(3)

The Gendered Spectator

186

(4)

Film Signs and Codes

190

(5)

Film Narrative

195

(4)

Film Genre

199

(3)

Cinema Audiences

202

(3)

Sources and Further Reading

205

(1)

Suggestions for Further Work

205

(2)

Interactive media

207

(21)

Introduction

207

(1)

Mobile Communications

207

(4)

Interactive Television

211

(5)

Computer Games

216

(3)

The Internet and World Wide Web

219

(4)

Conclusion

223

(3)

Sources and Further Reading

226

(1)

Suggestions for Further Work

227

(1)

Bibliography

228

(10)

Index

238

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