Media and Translation An Interdisciplinary Approach

Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface.
The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.

Dror Abend-David is a Lecturer at the department of Languages, Literatures and Cultures at the University of Florida. He is a scholar of Media and Translation, and the author of Scorned My Nation: A Comparison of Translations of The merchant of Venice into German, Hebrew and Yiddish (2003). He received his doctorate in Comparative Literature from New York University (2001), and has published extensively on Translation in relation to Media, Literature, and Jewish Culture.

Acknowledgements
Editor’s Note – Dror Abend-David
Preface - Susan Bassnett
Section I - Film Translation and Adaptation
- An introductory note
Chapter 1: Multilingual Films and Integration? What role does Film Translation Play? -- Christine Heiss
Chapter 2: Accounting for Multilingual Films in Translation Studies. Intratextual translation and the concept of L3 in dubbing -- Patrick Terran Zabalbeascoa and Elena Voellmer
- Questions for further discussion
Chapter 3: A South African take on the gangster film genre: translating Tsotsi and Hijack Stories for an international audience -- Zoë Pettit
- Questions for further discussion
Section II - Subtitling and Dubbing
- An introductory note
Chapter 4: Media and Translation: An Interdisciplinary Approach – Insights into the false orality of dubbed fictional dialogues and the language of dubbing -- Rocío Baños-Piñero
- Questions for further discussion
Chapter 5: Dubbing as a Formal Interference - Reflections and Examples -- Emilio Audissino
- Questions for further discussion
Section III: Media and Computer Translation
- An introductory note
Chapter 6: Live Subtitling with Speech Recognition – How to pinpoint the challenges? -- Mariëlle Leijten, Luuk Van Waes & Aline Remael
- Questions for further discussion
Section IV: Between Literary and Media Translation
- An introductory note
Chapter 7: From Hybridity to Dispersion: film subtitling as an adaptive practice -- Michael Raine
- Questions for further discussion
Chapter 8: When Fantasy Becomes a Real Issue: On Local and Global Aspects of Literary Translation/Adaptation, Subtitling and Dubbing Films for the Young -- Erga Heller
- Questions for further discussion
Section V: Translation, Communication and Globalization
Chapter 9: The Eyes and Ears of the Beholder? Translation, Humor and Perception -- Delia Chiaro
- Questions for further discussion
Chapter 10: Teaching Trauma in (and Out of) Translation: Waltzing with Bashir in English -- Alison Patterson & Dan Chyutin
- Questions for further discussion
Section VI: Global News and Politics
- An introductory note
Chapter 11: Mediation in News Translation: A critical analytical framework -- Li Pan
- Questions for further discussion
Chapter 12: accent and Prejudice: Israelis' Blind Assessment of Al-Jazeera English News Items
-- Tal Arzan, Amit Lavie-Dinur & Yuval Karniel
- Questions for further discussion
Section VII: Promotions, Commercials Tweets and Minisodes
- An introductory note
Chapter 13: Trailers and promos and teasers, oh my! Adapting television paratexts across cultures -- Chiara Bucaria
- Questions for further discussion
Chapter 14: Mediation of Cultural Images in Translation of Advertisements – Alterations and Cultural Presuppositions -- Ying Cui and Yanli Zhao
- Questions for further discussion
Abstracts
About the Authors
Index