Medici Effect

The Medici examines why creativity and insight are incredibly vibrant at the intersection of domains, disciplines, cultures and fields and tells us how to get to those places. Frans Johansson, an entrepreneur and journalist, brilliantly reveals the core principles that reign when divergent concepts are combined. Whether one's goal is to cure cancer or invent a better ball-point pen, this book will help anyone generate higher quality ideas and live and work a little closer to the intersection.

Acknowledgments

xi

Introduction

1

(10)

PART ONE The Intersection

one The Intersection—Your Best Chance to Innovate

11

(10)

Monkeys and Mind Readers

two The Rise of Intersections

21

(14)

The Sounds of Shakira and the Emotions of Shrek

PART TWO Creating the Medici Effect

three Break Down the Barriers Between Fields

35

(10)

Sea Urchin Lollipops and Darwin's Finches

four How to Make the Barriers Fall

45

(16)

Heathrow Tunnel and Restaurants Without Food

five Randomly Combine Concepts

61

(12)

Card Games and Sky Rises

six How to Find the Combinations

73

(16)

Meteorite Crashes and Code Breakers

seven Ignite an Explosion of Ideas

89

(14)

Submarines and Tubular Bells

eight How to Capture the Explosion

103

(16)

MacGyver and Boiling Potatoes

PART THREE Making Intersectional Ideas Happen

nine Execute Past Your Failures

119

(8)

Violence and School Curricula

ten How to Succeed in the Face of Failure

127

(16)

Palm Pilots and Counterproductive Carrots

eleven Break Out of Your Network

143

(10)

Ants and Truck Drivers

twelve How to Leave the Network Behind

153

(8)

Penguins and Meditation

thirteen Take Risks and Overcome Fear

161

(10)

Airplanes and Serial Entrepreneurs

fourteen how to Adopt a Balanced View of Risk

171

(12)

Elephants and Epidemics

fifteen Step into the Intersection ...

183

(8)

and Create the Medici Effect

Notes

191

(10)

Index

201

(6)

About the Author

207

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Summary

Table of Contents

Supplemental Materials