Merchandise Buying, by Smith Bohlinger, Maryanne
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781563671883 | 1563671883
- Cover: Hardcover
- Copyright: 12/14/2000
Currently in its fifth edition, Merchandising Buying is a comprehensive text for students interested in the art and process behind retail merchandise buying. A standard in the field, this book also works well as a review of basic buying and merchandising principles for the practitioner and those already in business wishing to strengthen their entrepreneurial and managerial skills. Each section contains mini-cases that reinforce text material by presenting typical situation that students can relate to. Touching on the current state of buying, including diversification and mergers, socioeconomic forces, and the globalization of retailing, Bohlinger a recognized name in the field, provides practical information in a clear and engaging fashion for students to use in determining their career goals.