Metrosexual Masculinities

With a foreword by Brendan Gough.

Modern men the world over are becoming increasingly fascinated with their image, spending more of their disposable income on beautification products and services. Indeed, many men report these as essential for employment and social progression. But do these relatively new developments – aspects of so called metrosexuality - signal a challenge to the dominance of traditional masculinities? Departing from traditional sociological explanations, this book examines the phenomenon psychologically, from the perspective of the self-identified metrosexual in online talk, highlighting the negotiation and construction of masculinities and sexualities in the twenty-first century.

Matthew Hall is a social psychologist and qualitative researcher based at Nottingham Trent University, UK. He has published papers on men, masculinities and men's health. In particular he is interested in understanding how men negotiate masculinities in non-typical gender practices and environments. He is also interested in the construction of new, mediated and cyberspace identities; gender and sexuality discourses in the media; embodiment and body image; conversation and social interaction. He has authored book chapters on masculinities in online settings and is currently co-authoring a book about revenge pornography.

Introduction
1. Metrosexual Masculinities through the Lens of Discursive Approaches
2. Mirror, Mirror on the Wall: Trends in Men's Image-conscious Practices
3. Body Image: I Can Work With That
4. Masculinities: Before and After
5. I Cyber Surf Therefore I Am
6. Square Peg in a Round Hole: Locating Metrosexuality
7. Who am I?: Mapping Boundaries
8. It's For Serious Men: Manscaping
9. It's What Women Want: Groin Shaving
10. Look More Chiselled: Masculinity and Cosmetics 
11. The Final Frontier: Endorsing Cosmetics
12. What does it All Mean?