MICROECONOMICS

For two-semester principles of economics courses.

An intuitive and grounded approach to economics 

Get students to think like economists using the latest policy and data while incorporating global issues. Microeconomics, 13th Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. The text emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. As a hallmark, features in the chapter openings and endings encourage students to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective and deeper understanding of today’s events.

Also available with MyLab Economics

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Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Economics, search for:

0134890280 / 9780134890289 Microeconomics Plus MyLab Economics with Pearson eText -- Access Card Package, 13/e 

Package consists of:

• 0134744470 / 9780134744476 Microeconomics
  
• 0134789806 / 9780134789804 MyLab Economics with Pearson eText -- Standalone Access Card -- for Microeconomics

Michael Parkin is Professor Emeritus in the Department of Economics at the University of Western Ontario, Canada. Professor Parkin has held faculty appointments at Brown University, the University of Manchester, the University of Essex, and Bond University. He is a past president of the Canadian Economics Association and has served on the editorial boards of the American Economic Review and the Journal of Monetary Economics and as managing editor of the Canadian Journal of Economics. 

Professor Parkin’s research on macroeconomics, monetary economics, and international economics has resulted in over 160 publications in journals and edited volumes, including the American Economic Review, the Journal of Political Economy, the Review of Economic Studies, the Journal of Monetary Economics, and the Journal of Money, Credit and Banking. He became most visible to the public with his work on inflation that discredited the use of wage and price controls. Professor Parkin also spearheaded the movement toward European monetary union. Professor Parkin is an experienced and dedicated teacher of introductory economics.

PART I: INTRODUCTION 

1. What is Economics? 

2. The Economic Problem 

PART II: HOW MARKETS WORK 

3. Demand and Supply 

4. Elasticity 

5. Efficiency And Equity 

6. Government Actions in Markets 

7. Global markets in Action 

PART III: HOUSEHOLDS’ CHOICES 

8. Utility and Demand 

9. Possibilities, Preferences, and Choices 

PART IV: FIRMS AND MARKETS 

10. Organizing Production 

11. Output and Costs 

12. Perfect Competition 

13. Monopoly 

14. Monopolistic Competition

15. Oligopoly 

PART V: MARKET FAILURE AND GOVERNMENT 

16. Public Choices, Public Goods, and Healthcare

17. Externalities 

PART VI: FACTOR MARKETS, INEQUALITY, AND UNCERTAINTY 

18. Markets for Factors of Production 

19. Economic Inequality 

20. Uncertainty and Information 

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.