Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.
Introduction
p. 1
The Art of Strategic Thinking
p. 9
Analysis: The Starting Point
p. 11
Four Routes to Strategic Advantage
p. 36
Focusing on Key Factors
p. 42
Building on Relative Superiority
p. 50
Pursuing Aggressive Initiatives
p. 57
Exploiting Strategic Degrees of Freedom
p. 62
The Secret of Strategic Vision
p. 76
Building Successful Strategies
p. 89
The Strategic Triangle
p. 91
Customer-Based Strategies
p. 99
Corporate-Based Strategies
p. 110
Competitor-Based Strategies
p. 126
Corporate Strategy
p. 136
Modern Strategic Realities
p. 163
Understanding the Economic Environment
p. 165
Coping with Strategic Change
p. 189
Japan: Myths and Realities
p. 215
Foresighted Decision Making
p. 242
A Strategic Success Formula?
p. 269
Index
p. 279
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