Mobilize to Monetize

The advent of the Internet as a tool that can be used to enhance business processes and its ability to function on any device including mobile phones has unveiled limitless marketing possibilities. Most mobile users already consider mobile devices as important personal assets. Consumers continue to rely on these devices more and more throughout the day and for different purposes. As such, mobile users are more likely to pay attention to messages and marketing information sent to their mobile devices. Throughout this book I will cover the advantages and disadvantages of mobile marketing as well as 12 ways of engaging with your mobile community. Mobile marketing, when used effectively, can be the holy grail of marketing allowing you to target and contact your customers on the go.