Models for Innovation Diffusion

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Models for Innovation Diffusion by Vijay Mahajan; Robert A. Peterson, 9780803921368
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  • ISBN: 9780803921368 | 0803921365
  • Cover: Paperback
  • Copyright: 5/1/1985

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Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.
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