Modern Business Administration

The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.

Management Principles
Nature of Management
Business and its External Environment
Corporate Strategy and Planning
Organizing
Directing
Controlling
Management In Action
Marketing and Sales Management
Production
Human Resource Management
Administrative Management
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Modern Business Administration

Summary

Table of Contents

Supplemental Materials