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Modern Competitive Strategy

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Modern Competitive Strategy by Walker, Gordon; Madsen, Tammy, 9781259181207
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  • ISBN: 9781259181207 | 1259181200
  • Cover: Paperback
  • Copyright: 1/19/2015
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Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

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